Corporations must commit to a set of values with their authentic brand narrative and share them with consumers; shared values are the universal currency for communicating across social media.
— Simon Mainwaring, We First
We First asserts that capitalism needs to turn its productive capacity to purposeful activities that contribute to building a better world for everyone. Rather than short-term profits, corporations must seek to create enduring value and prosperity. Consumers, too, must accept a higher level of responsibility for creating the world they want by caring about the products they buy and reducing how much they consume.
— We First by Simon Mainwaring
… A Concept I called “contributory consumption,” a comprehensive system of mindful consumerism in which every single transaction for products and services would include a contribution toward building a better world. Implicit within this solution was an end to the false opposition we make between profit and purpose, between living and giving that animates so much of free market capitalism.
— We First, by Simon Mainwaring
