Its interesting to hear the differing opinions over the decisions I took with my site, which is about three weeks old now. I have to admit that its not complete and the fact that I’m still uploading projects gives evidence to this. That said even in the build up and research I simply had to draw the line and move to the next stage.
Its technically a copy-driven site and so I needed to have something to say that was coherent, relative, motivating and resonated beyond just myself. I feel its done that. Of course I could have a copywriter do it but I still needed to have the crux of the statement there myself, and besides this is a very personal story of identity and the future.
I’ve stepped off the gas for bit now and sampled the opinions of those I’ve asked directly and I’d say I’ve reached success - I’ve managed to get both positive and negative reactions, but it doesn’t end there. Its in the intensity of the comments that has me feeling good. I’ve been noting enthusiastic responses from people both at home, in Ireland and those here in Tokyo, remarking that they’ve never seen that approach by a creative before. Long gone are my days of simply stating - oh I’m a graphic designer and I will do anything for money. That’s gone.
Intrigue circles around the “Go Hard” slogan, and so it should. Its up to everybody to make that message their own. That’s its power. Essentially though those that really get it will find out that by going hard they ultimately make their own future and a community will form with them, not around them, on the way.
What now? I still have a lot of ideas for mini-projects and designs, but first I need to act on my recent insight. What I have now is a beta version.
Get back on the horse - Go hard.