Loyal customers are your best channel to new business.
A lot of marketing energy is spent on branching out to find new customers. That’s fantastic and necessary. What 2011 showed us, though, is that a loyal customer is still your best customer and ultimately your least expensive path to new customers. Loyal customers are more likely to engage with you and your brand community — and connect you to their networks on Facebook, Twitter, LinkedIn and other social destinations. — http://www.entrepreneur.com/article/222413
Rounding up the social media habits of 2011
A lot of marketing energy is spent on branching out to find new customers. That’s fantastic and necessary. What 2011 showed us, though, is that a loyal customer is still your best customer and ultimately your least expensive path to new customers. Loyal customers are more likely to engage with you and your brand community — and connect you to their networks on Facebook, Twitter, LinkedIn and other social destinations. — http://www.entrepreneur.com/article/222413
Rounding up the social media habits of 2011
30 Second Lesson in Diverse Teams
Plot the common goal and belief that must be had above all else and even diverse teams can bond and form community.
Corporations must commit to a set of values with their authentic brand narrative and share them with consumers; shared values are the universal currency for communicating across social media.
— Simon Mainwaring, We First
Online campaigns continue to be a great way to connect with more netizens interested in our products, but after three years of working in the social space, we’ve started to realize modern consumers don’t necessarily trust what we say in blind faith. They will always review the product, often by checking with online peers.
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Philippe Lamy, writing on his experience with L’Oreal in China for Ad Age China
Blind faith is no longer an option. Opinions spread via peers with shared values (ie. community) rule.
Social media has reawakened us to the fact that we are humans with feelings—empathic creatures who crave connection and an opportunity to express ourselves and create purpose and meaning to our lives.
— We First by Simon Mainwaring
We First asserts that capitalism needs to turn its productive capacity to purposeful activities that contribute to building a better world for everyone. Rather than short-term profits, corporations must seek to create enduring value and prosperity. Consumers, too, must accept a higher level of responsibility for creating the world they want by caring about the products they buy and reducing how much they consume.
— We First by Simon Mainwaring
