Loyal customers are your best channel to new business.
A lot of marketing energy is spent on branching out to find new customers. That’s fantastic and necessary. What 2011 showed us, though, is that a loyal customer is still your best customer and ultimately your least expensive path to new customers. Loyal customers are more likely to engage with you and your brand community — and connect you to their networks on Facebook, Twitter, LinkedIn and other social destinations. — http://www.entrepreneur.com/article/222413
Rounding up the social media habits of 2011
A lot of marketing energy is spent on branching out to find new customers. That’s fantastic and necessary. What 2011 showed us, though, is that a loyal customer is still your best customer and ultimately your least expensive path to new customers. Loyal customers are more likely to engage with you and your brand community — and connect you to their networks on Facebook, Twitter, LinkedIn and other social destinations. — http://www.entrepreneur.com/article/222413
Rounding up the social media habits of 2011
Corporations must commit to a set of values with their authentic brand narrative and share them with consumers; shared values are the universal currency for communicating across social media.
— Simon Mainwaring, We First
Online campaigns continue to be a great way to connect with more netizens interested in our products, but after three years of working in the social space, we’ve started to realize modern consumers don’t necessarily trust what we say in blind faith. They will always review the product, often by checking with online peers.
—
Philippe Lamy, writing on his experience with L’Oreal in China for Ad Age China
Blind faith is no longer an option. Opinions spread via peers with shared values (ie. community) rule.
Creating Your Own Manifesto
I read the article found at this link
and was delighted to see how passionate the writer became through the course of the passage. By the end the language was turning less and less complicated and more down to simple, straight, and to-the-point directions on how to get your message out there. More than this it was about how to conceive your message, boil it down and then further refining it to a point that it is pure ‘You’.
Another inspirational read for self improvement, organisational streamlining, and self-promotion. I could read these things all day…
