Corporations must commit to a set of values with their authentic brand narrative and share them with consumers; shared values are the universal currency for communicating across social media.
— Simon Mainwaring, We First
Social media has reawakened us to the fact that we are humans with feelings—empathic creatures who crave connection and an opportunity to express ourselves and create purpose and meaning to our lives.
— We First by Simon Mainwaring
We First asserts that capitalism needs to turn its productive capacity to purposeful activities that contribute to building a better world for everyone. Rather than short-term profits, corporations must seek to create enduring value and prosperity. Consumers, too, must accept a higher level of responsibility for creating the world they want by caring about the products they buy and reducing how much they consume.
— We First by Simon Mainwaring
