Partner’s family ‘Kamon’: The Suzuki household
Corporations must commit to a set of values with their authentic brand narrative and share them with consumers; shared values are the universal currency for communicating across social media.
— Simon Mainwaring, We First
I love the effort in Japanese menus. A contemporary izakaya approach to showing how much they care for everything that goes into their product. Not to mention its great typography.
Any brand seeking to succeed and to be most valuable in the future will need to think and behave like a leader - at the basic levels of product and service distinction, and at the more emotional levels of creativity, values and core social contribution.
— Rita Clifton, Brands and Branding, Bloomberg Press, New York
Increasingly, brands require a distinctive customer experience in the round. Indeed, increasingly a brand is that experience, not least through the behaviour of its people. The brand should be the central organising principle for everyone and then everything.
— Rita Clifton, Brands and Branding, Bloomberg Press, New York
