Loyal customers are your best channel to new business.
A lot of marketing energy is spent on branching out to find new customers. That’s fantastic and necessary. What 2011 showed us, though, is that a loyal customer is still your best customer and ultimately your least expensive path to new customers. Loyal customers are more likely to engage with you and your brand community — and connect you to their networks on Facebook, Twitter, LinkedIn and other social destinations. — http://www.entrepreneur.com/article/222413
Rounding up the social media habits of 2011
A lot of marketing energy is spent on branching out to find new customers. That’s fantastic and necessary. What 2011 showed us, though, is that a loyal customer is still your best customer and ultimately your least expensive path to new customers. Loyal customers are more likely to engage with you and your brand community — and connect you to their networks on Facebook, Twitter, LinkedIn and other social destinations. — http://www.entrepreneur.com/article/222413
Rounding up the social media habits of 2011
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