Online campaigns continue to be a great way to connect with more netizens interested in our products, but after three years of working in the social space, we’ve started to realize modern consumers don’t necessarily trust what we say in blind faith. They will always review the product, often by checking with online peers.
—
Philippe Lamy, writing on his experience with L’Oreal in China for Ad Age China
Blind faith is no longer an option. Opinions spread via peers with shared values (ie. community) rule.
-
userxs78 liked this
-
raydmurphy posted this
Short URL for this post: http://tmblr.co/ZZGcHyCKwTbc
