Mind-melted. helloyoucreatives: Let go.
Hello You Creatives: The long hard road to... →
FALTERING ECONOMY PUTS SQUEEZE ON AGENCIES New evidence of the reality of the Britain’s faltering economic recovery emerged today, in a survey which shows that digital and design agencies are increasingly being asked to work for free. The Design Industry Voices survey is now in its third year… Grim reading indeed. Whats to be done in this malaise?
Loyal customers are your best channel to new business. A lot of marketing...– http://www.entrepreneur.com/article/222413 Rounding up the social media habits of 2011
30 Second Lesson in Diverse Teams →
Plot the common goal and belief that must be had above all else and even diverse teams can bond and form community.
Corporations must commit to a set of values with their authentic brand narrative...– Simon Mainwaring, We First
Online campaigns continue to be a great way to connect with more netizens...– Philippe Lamy, writing on his experience with L’Oreal in China for Ad Age China Blind faith is no longer an option. Opinions spread via peers with shared values (ie. community) rule.
Social media has reawakened us to the fact that we are humans with...– We First by Simon Mainwaring
We First asserts that capitalism needs to turn its productive capacity to...– We First by Simon Mainwaring
… A Concept I called “contributory consumption,” a...– We First, by Simon Mainwaring
Hello You Creatives: "The video" and what we would... →
Ah more buzz on the “the video”. I love the alternatives that they give. Basically take ownership of their production and do something productive with it rather than shy away and pretend it never happened. Be responsible and people will like you for it. helloyoucreatives: I’m sure a lot of people will know what we mean by “the video”, in fact even Sapient Nitro themselves have began...
THE MADE SHOP: I Believe In The Internet - The... →
themadeshop: “The Internet is not just a series of pipes. It’s core architecture embeds an assumption about human nature. The Internet is designed to empower individuals not control them. It assumes that the if individuals are empowered, they will do the right thing the vast majority of the time. Services like…
Hard Man at Rest →
Great pic of the icon JFK.
Its interesting to hear the differing opinions over the decisions I took with my site, which is about three weeks old now. I have to admit that its not complete and the fact that I’m still uploading projects gives evidence to this. That said even in the build up and research I simply had to draw the line and move to the next stage. Its technically a copy-driven site and so I needed to have...
helloyoucreatives: At least this iPhone enhanced advert at least adds more to the experience. at least…
Apologies for any of you who did actually read my blog. I’ve just been one of those people that threw up the occasional blog and hoped to be the authority on whatever it is that they say they are good at. To begin with though I’m not the man to bash the keyboard with tons of useful information, at least not yet. I’ve just gone through a number of months where I’ve been straightening out my...
THE MADE SHOP: aesthetically uninteresting →
themadeshop: It seems to me that the intellectualization and aestheticizing of principles and values in this country is one of the things that’s gutted our generation. All the things that my parents said to me, like “It’s really important not to lie.” OK, check, got it. I nod at that but I really don’t feel…
Whatever you believe in has to be believed in from day one and implemented from...– John Hegarty, Hegarty on Advertising - Thames & Hudson
…Have some beliefs that, when articulated, would dramatize a client...– John Hegarty, Hegarty on Advertising - Thames & Hudson
Irreverence is more than a tool for communication, it is an essential ingredient...– Hegarty on Advertising - Turning Intelligence in Magic, Thames & Hudson
The fun to be had when the costume box comes out…
New Year, New Push - Creative Systems
I must admit that despite having set up this blog quite some time ago, I was filled with fresh impetus to produce pages and pages of text, imagery and whatever else I thought might be interesting, but as busy got busier I’ve ended up really avoiding the blog. Some people are really better at doing it than I am, but as a new year fast approaches its once again to look back over the year and...
Common Typography Errors
During last week while jumping from one task to the other, I saw a tweet that caught my attention. It referred to typography errors and the basics. As a new creative director in a creative video studio I often find myself still covering some basics with regard to type and its use. I don’t proclaim to be a master, however I would like to highlight the benefits of even a simple grasp of the...