FALTERING ECONOMY PUTS SQUEEZE ON AGENCIES
New evidence of the reality of the Britain’s faltering economic recovery emerged today, in a survey which shows that digital and design agencies are increasingly being asked to work for free.
The Design Industry Voices survey is now in its third year…
Grim reading indeed. Whats to be done in this malaise?
Top!
This is the ad they probably wanted to make but Samsung said ‘no make it more like an apple ad so no one will notice the difference between us and apple’
A lot of marketing energy is spent on branching out to find new customers. That’s fantastic and necessary. What 2011 showed us, though, is that a loyal customer is still your best customer and ultimately your least expensive path to new customers. Loyal customers are more likely to engage with you and your brand community — and connect you to their networks on Facebook, Twitter, LinkedIn and other social destinations. — http://www.entrepreneur.com/article/222413
Rounding up the social media habits of 2011
Just caught a glimpse of this before getting some sleep - Great illustration!
Plot the common goal and belief that must be had above all else and even diverse teams can bond and form community.
Partner’s family ‘Kamon’: The Suzuki household
Philippe Lamy, writing on his experience with L’Oreal in China for Ad Age China
Blind faith is no longer an option. Opinions spread via peers with shared values (ie. community) rule.
