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helloyoucreatives:

This is the ad they probably wanted to make but Samsung said ‘no make it more like an apple ad so no one will notice the difference between us and apple’

bravecadet:

O__O

oooohhh. That looks slick.

bravecadet:

(via thisispaper)

This is pretty slick.

bravecadet:

(via thisispaper)

This is pretty slick.

Loyal customers are your best channel to new business.
A lot of marketing energy is spent on branching out to find new customers. That’s fantastic and necessary. What 2011 showed us, though, is that a loyal customer is still your best customer and ultimately your least expensive path to new customers. Loyal customers are more likely to engage with you and your brand community — and connect you to their networks on Facebook, Twitter, LinkedIn and other social destinations.
http://www.entrepreneur.com/article/222413
Rounding up the social media habits of 2011
bravecadet:

(via caw art: BLAST from the Past #002)

Just caught a glimpse of this before getting some sleep - Great illustration!

bravecadet:

(via caw art: BLAST from the Past #002)

Just caught a glimpse of this before getting some sleep - Great illustration!

Partner’s family ‘Kamon’: The Suzuki household

Partner’s family ‘Kamon’: The Suzuki household

Corporations must commit to a set of values with their authentic brand narrative and share them with consumers; shared values are the universal currency for communicating across social media. Simon Mainwaring, We First
Online campaigns continue to be a great way to connect with more netizens interested in our products, but after three years of working in the social space, we’ve started to realize modern consumers don’t necessarily trust what we say in blind faith. They will always review the product, often by checking with online peers.

Philippe Lamy, writing on his experience with L’Oreal in China for Ad Age China

Blind faith is no longer an option. Opinions spread via peers with shared values (ie. community) rule.